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Tips

Cosmetic Care Tips

  • To get the greatest use out of your beauty products, store them in a cool, dry place away from moisture and sun.
  • Recap each item after use and keep them properly sealed to prevent drying.
  • Clean makeup brushes twice a month. Use warm soapy water to remove residue, rinse and wipe clean. Dry thoroughly before use.
  • Keep in mind, your cosmetics have a lifespan. After opening, foundation and eyeshadow last about 1 year. Lipstick lasts up to 18 months and mascara stays smooth for around 2 months.

Essentials

Everything You Need

Foundation

Foundation to even out skin tones and add smoothness.

Concealer

Concealer to blend and erase blemishes.

Mascara

Mascara to brighten eyes and make them appear bigger.

Eyeshadow

Eyeshadow accents eyes' natural beauty.

Lipstick

Lipstick adds a natural, colorful glow.

Powder

Powder to even skin tones while preventing shine.

Blush

Blush to add definition and highlight cheekbones.

Eyeliner

Eyeliner to help define the shape of eyes.

Eyeliner

Lipliner defines and adds fullness to your lips.

Lipgloss

Lip gloss offers a shiny, lustrous finish.

Application

Skincare

Now that you have all the basic pieces in the perfect colors, it’s time to apply your makeup to your skin. Putting on makeup is an art form, so it’s important to start with a clean canvas … or a face. You should wash your face and neck with gentle facial cleanser and rinse thoroughly with warm water. To keep your skin from drying out, apply an appropriate moisturizer after cleansing. This gives your skin added vitality. Plus, it allows your makeup to glide on effortlessly.

Cleanser: You should wash your face and neck with gentle facial cleanser and rinse thoroughly with warm water.

Toner: A toner will help to clean any areas that your cleanser could not reach. It aids in balancing the skin and setting a clean foundation on which a moisturizer can hold better.

Skin Care

Moisturizer: A moisturizer ensures maximum skin comfort, moisture and resiliency all day or all night. A moisturizer adds back into your skin lost hydration, making the skin softer, smoother and more supple looking. Moisturizers often have two formula choices — cream or lotion. Lotions are designed for normal to oilier skin types. And creams are designed for normal to drier skin types.

Exfoliate: Regular exfoliation is recommended for best results.

Eye Care

Skin Care

Eye creams can be used during the morning and night to alleviate a number of eye concerns including lines and wrinkles, lack of firmness and dark circles.

Concealer, Foundation & Powder

Concealer

Concealer:

  1. Dab sparingly to the lips and eyelid with a little eye cream, and blend well. Add a touch of concealer to either side of the bridge of the nose (by the corner of each eye). This will highlight and open the eye area. The same effect will occur when concealer is placed lightly along the top of the cheekbones, and blended.
  2. Follow with powder to set in place for truer color and longer wear.

Foundation:

  1. Dab some foundation on a clean finger.
  2. When blending, use fingers with downward strokes so as not to disturb the natural growth of fine facial hairs.
  3. Be sure to blend well into the hairline and down the jawline to avoid any line of demarcation.

Powder:

  1. For better adherence and longer wear, use over your favorite foundation and/or moisturizer.
  2. Apply powder with a brush to set foundation for all-day wear and more natural coverage.
  3. For a smooth application, apply powder with downward strokes so as not to disturb the natural growth of fine facial hairs.
  4. For greater coverage, apply with puff in patting manner. For lighter coverage, apply with a brush in a downward, sweeping manner.
  5. During the day, sweep the sponge applicator gently across the T-zone to absorb surface oils and achieve a fresh, matte finish.

Eyes

Eyeshadow application

Eyeshadow:

After applying a lighter shade from the lash line to the brow bone, use a darker shade on the crease.

  1. To locate the crease of the eye, look in the mirror while tipping your head slightly back. The socket is where the darker shadow should be applied. Another technique is to place the applicator or brush in the center of the eyelid while the lid is closed. Open the eye and the applicator or brush will move directly to the crease.
  2. Place the darker shadow along the crease moving from the center of the crease outward from the lash line. At the lash line, finish with a "V" by slightly lifting the brush/applicator upward. Blend well.
  3. Use the darker shadow along the lash line to create a smoky effect.
  4. Place dab of lighter shadow under the lower lashes to highlight the lash line.
  5. Choose an eyeshadow color that matches the eyeliner. Lightly apply it over the pencil eyeliner to make it smudge-proof for longer wear.

Pencil Eyeliner:

  1. After sharpening the pencil, dull the point with your fingertip to achieve a softer line.
  2. To apply, gently pull the eyelid taut, getting as close to the lash line as possible, and glide the pencil or brush with short, feathery strokes along the lashes.
  3. For the best effect, begin at the inner corner of the upper lid and make a fine line that gradually builds to the outer corner of the eye. Line the lower lash line with fine strokes from the center of the lower lash line to the outer corner of the eye.
  4. For a more dramatic effect, draw a thicker line along the upper lash line.
  5. Gently smudging the line at the outer corner of the eye will create a sultry, smoky effect.
  6. To sharpen your pencil, turn the sharpener rather than the pencil. This will create a perfect point, and increase the life span of the pencil.

Liquid Eyeliner:

  1. For a less intense line, remove some of the product from the tip with a tissue before applying.
  2. For a more dramatic effect, draw a thicker line along the upper lash line and leave the lower lashes unlined.

Mascara:

  1. To avoid clumps while applying mascara, wipe excess product off the wand before application.
  2. To keep your eyes from blinking when applying mascara, try keeping your mouth open.
  3. To avoid drying out the mascara, do not "pump" the mascara wand into the tube, rather twirl the wand inside the tube to collect product on the brush.
  4. For added volume and definition, allow lashes to dry before applying a second coat. To lengthen lashes, apply mascara and then add a second coat to the tips only.
  5. While mascara is still wet, gently sweep comb in an upward manner to separate lashes.
  6. Black mascara will achieve the most dramatic effect. Brown mascara gives a more natural look.
  7. To ensure mascara is fresh, date the bottom of the tube as a reminder that the product should be replaced in 12 weeks.

Lipliner, Lipstick & Lip Gloss

Lip liner, lipstick and lip gloss

Lipliner:

  1. Start with a lip liner and create an outline following the natural shape of your lips.
    Start from the inside and work your way outward to the corners.

Lipstick:

  1. Then apply the lip coloring from a lipstick.
    Apply by starting on the edges and moving inward.

Lip Gloss:

  1. For added glow, apply a single coat of shimmering lip gloss.

Choosing Colors

Warm vs. Cool

Choosing makeup can be just as much work as the application process itself. It’s easy when you know what to look for.

First, choose colors that complement your natural skin tones. Remember, the secret to wearing makeup is to make it look like you’re not wearing any.

Second, keep in mind whether your skin tone is “warm” or “cool.” Warm colors will have a yellowish undertone. They are based on yellows, oranges, browns, yellowish-greens, reds and the like. Cool colors have a pinkish undertone. They are based on blues, greens, pinks, purples, blue-greens, magentas and violets.

Warm/cool shade selector.

Concealer

Concealer

Choosing a concealer is quite a bit easier. Concealer should be just one shade lighter than the skin's natural color. It can be worn alone or under/over foundation.

Foundation

Foundation

Building a well-blended foundation. When choosing a foundation, you should always try to match your natural skin color as closely as possible. This will give your skin a natural look. You’ll know when you’ve found the right foundation because it will seem to disappear on your skin. Your powder should be approximately the same color as your foundation, so that the two will blend evenly on your face. If your complex is oily, choose a slightly lighter shade than your actual skin tone. The oil in the skin can make the foundation look darker over time as it oxidizes.

Pressed powder. Choose a color to match skin's natural tone.

Blush

Blush

Blushing beauty. As with all makeup, when choosing a blush color, try to keep it natural. Try to think of the color in your cheeks after you’ve been exercising. That’s the color your blush should be. Coppery tones look great on women with darker skin tones, while pinks and peaches look better on women with lighter skin tones. Keep your blush color in mind when choosing your lip color (whether you choose a lip gloss or lipstick) as you’ll want the two colors to coordinate.

Eye Makeup

Eye makeup

Bright-eyed. To choose the perfect mascara color, take a good look at the natural color of your eyelashes, and choose a mascara color one shade darker. Remember, mascara is what pulls your lashes to attention and makes them stand out. You’ll want to make sure your eyeliner color matches the mascara color if you want a natural look. For those with fair-colored hair, choose a lighter mascara color (like brown instead of black).

Choosing eye shadow colors is the most difficult of all makeup choices. If you just follow these simple guidelines, you’ll be a pro in no time.

Approach: Try speed shading. Use a cotton ball to apply the lighter shade of eyeshadow from the lash line to brow bone for quick, seamless application.

Did you know that certain shades of shadows can enhance the color of your eyes?

For green/hazel eyes, apply plum colors.

For blue eyes, use shades of gold and peach.

For brown eyes, try pinks or blues.

Brushes

Eye Brushes

Eye brushes

For best results, always shake excess product off the brush before beginning application.

To achieve a natural finish for brows, use eyeliner brush and sweep color across brows in the opposite direction from which they grow. This ensures color lies on the skin and not on the hairs, which can lead to smudges.

While mascara is still wet, gently sweep comb in an upward manner to separate lashes.

For well-groomed brows, brush brows upward and outward in the direction of growth. Set with gel.

Face Brushes

Face brushes

Begin cheek color application from the ear and blend downward along the cheekbone to the apple of the cheek. This allows the greatest concentration of color to be toward the hairline, not at the center of the face.

Sweep powder brush in a downward fashion to set the look without disturbing the natural growth of fine facial hairs.

The corner edge of the brush is ideal to place color beneath the cheekbone to contour the face.

Use the flat side of the brush to apply cheek color to the cheekbone.