Hospital:
Riley Hospital for Children
Location:
Indianapolis, Indiana
Contact:
Sherry Sutton, 317-634-4474
Program Name:
Kohl's Center for Safe Transportation of Children
Program Summary:
The Kohl's Center for Safe Transportation of Children helps Riley Hospital provided much-needed education to help parents keep their children safe, as well as develop and provide specialty transportation services to Indiana residents. Staffed by expertly trained and certified child passenger safety technicians, the Kohl's Center at Riley Hospital offers the following services:
- Individualized consultations with families, health care professionals or transportation providers
- Hands-on evaluations by an occupational therapist to determine appropriate child restraints
- Purchases of specialized child restraints through families' insurance providers
- One-on-one demonstrations with families to teach them how to properly use and install their car safety seats
Our Kohl's Cares donation is entirely used to create a media campaign to build awareness around safe transportation for all children. We use radio, TV, billboards and print to tell build awareness about safety and direct people to the program's Web site to get more information.
Success measurements of the overall program and its reach into your community:
The media campaign directs people to RememberRiley.org a Web site that links to the Kohl's Center for Safe Transportation for Children. We are able to measure unique visitors and create a mechanism for providing feedback and asking for more information. We measure print ad equivalency values of the earned media efforts and the reach and frequency of the paid media.
Successful tactics for making our program known in our community:
- (3) 30 second television PSAs running on network and cable stations (10 stations total)
- (3) 30 second radio PSAs running on large central Indiana stations (7 stations total)
- Outdoor campaign and yard signs
