September 27,
2006
KOHL'S BRINGS THE EXCLUSIVE FOOD NETWORK BRAND TO KITCHENS NATIONWIDE
New Line of Food Network Branded Kitchen Products Available
Exclusively at Kohl's Stores in 2007
MENOMONEE FALLS, Wis., September 27, 2006 Kohl's Corporation
(NYSE:KSS) and Food Network today announced an exclusive licensing
relationship to develop a Food Network-branded line of home goods,
including cookware, dinnerware, kitchen gadgets, cutlery, pantryware
and food storage, kitchen electrics and table linens. Continuing
its strategy of bringing innovative and exclusive brands to its
customers, Kohl's will carry the line at Kohl's stores nationwide
and at Kohls.com, beginning in the fall of 2007.
The newly created relationship marks the first national home merchandise
launch for Scripps Networks, Inc. - the parent company of Food Network,
HGTV, DIY Network, GAC and Fine Living television networks, and
is a subsidiary of The E.W. Scripps Company (NYSE: SSP). In addition
to offering new merchandise, Kohl's and Food Network will fully
integrate marketing opportunities with Food Network programming
and celebrity chefs.
"The Food Network brand is synonymous with excellence, variety
and excitement," said Kevin Mansell, president of Kohl's Corporation.
"This exclusive, new partnership blends the Food Network entertainment
that consumers love with world class brands they expect from a trusted
national retailer like Kohl's. This is yet another way Kohl's continues
to deliver on our mission of brands, value and convenience while
further differentiating in the marketplace."
"We are thrilled to bring the strength of Food Network into
this new arena and believe that our relationship with Kohl's will
extend our brand into the marketplace in an exciting new way,"
said Brooke Johnson, president of Food Network. The development
of a housewares line will enable us to reach new consumers as well
as the passionate and loyal viewers of Food Network."
Food Network has become one of the fastest growing networks among
cable and satellite subscribers over the past five years and is
currently available in 90 million homes across the country.
"One of the most watched television networks in the nation,
Food Network will be giving our viewers and Kohl's customers' exclusive
access to products that will bring the Food Network experience to
life in their own kitchens," said John Lansing, president of
Scripps Networks. "As we execute our strategy to extend our
cable television brands into the retail sector, Kohl's national
consumer reach and aggressive growth strategy make them the ideal
partner."
United Media, the licensing subsidiary of The E.W. Scripps Company,
assisted Food Network in the early phase of negotiations with Kohl's.
About Kohl's
Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented
specialty department store offering moderately priced, exclusive
and national brand apparel, shoes, accessories, beauty and home
products in an exciting shopping environment. By the end of 2006,
Kohl's will operate 817 stores in 45 states. For a list of store
locations and information, or for the added convenience of shopping
online, visit Kohl's Website at www.kohls.com. In addition, Kohl's
recently launched transformationnation.com, allowing customers to
view the latest fall fashion essentials, interact with a virtual
wardrobe planner, and stay up-to-date on fashion trends from industry
experts.
About Food Network
FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network
and Web site that strives to be way more than cooking. The network
is committed to exploring new and different ways to approach food
- through pop culture, competition, adventure, and travel - while
also expanding its repertoire of technique-based information. Food
Network is distributed to 90 million U.S. households and averages
more than seven million Web site users monthly. With headquarters
in New York City and offices in Atlanta, Los Angeles, Chicago, Detroit
and Knoxville, Food Network can be seen internationally in Canada,
Australia, Korea, Thailand, Singapore, the Philippines, Monaco,
Andorra, Africa, France, and the French-speaking territories in
the Caribbean and Polynesia. Food Network is one of five popular
lifestyle networks operated by Scripps Networks, a division of The
E.W. Scripps Company, which also owns and operates HGTV (www.hgtv.com),
DIY Network (www.diynetwork.com) FINE LIVING (www.fineliving.com),
and Great American Country (www.gactv.com).
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Contacts:
Kohl's: Vicki Shamion, Kohl's VP of Public Relation, (262) 703-1464
Food Network: Mark O'Connor, VP Public Relations, (212) 401-2419
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