August 24, 2006
KOHL'S AND VERA WANG ANNOUNCE EXCLUSIVE NEW COLLECTION
Introducing Very Vera by Vera Wang
MENOMONEE FALLS, Wis., August 24, 2006 — Kohl's Corporation
(NYSE:KSS) is teaming up with Vera Wang to create Very Vera by Vera
Wang - as a premium fashion and lifestyle brand. The exclusive brand
will be available in all Kohl's stores and on Kohls.com starting
Fall 2007.
The Very Vera by Vera Wang brand is licensed by a subsidiary of
Vera Wang Group to Kohl's under a long-term agreement. Kohl's will
be the exclusive provider and marketer in the United States of all
Very Vera by Vera Wang merchandise such as sportswear, intimate
apparel, handbags, leather accessories, jewelry, footwear, linens
and towels.
"The Very Vera by Vera Wang brand will retain my personal design
sensibility of a relaxed effortless approach to fashion," Vera
Wang states. "I am thrilled to create a collection of creative
lifestyle and apparel products for Kohl's. This new partnership
with Kohl's, a company with incredible integrity and trust in the
marketplace, is a true honor."
Vera Wang is widely considered one the most respected designers
in the world and received the Council of Fashion Designers of America's
2005 women's wear designer of the year award. In addition to her
successful bridal and ready to wear divisions, she continues to
build her lifestyle business with modern and elegant lifestyle collections.
She has created a unique and aspirational world filled with youthful
sophistication.
"We are excited to partner with Vera Wang, a renowned designer,
fashion icon and celebrity." said Kevin Mansell, president
of Kohl's. "Vera Wang brings a wonderful feminine design sensibility
to her work. The Very Vera by Vera Wang premium collection is modern
and addresses the fashion demands inherent in today's female shopper.
This will be a strong addition to our portfolio of exclusive and
national brand offerings, and it is another great example of how
Kohl's continues to differentiate itself in the marketplace."
Teleconference Call Thursday, August 24 at 10 a.m. EST (Media
Only)
Dial-in Number:
877-707-9632
785-830-1916 (outside the U.S.)
Passcode: 7kohls
About Kohl's
Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented
specialty department store offering moderately priced, exclusive
and national brand apparel, shoes, accessories, beauty and home
products in an exciting shopping environment. By the end of 2006,
Kohl's will operate 817 stores in 45 states. For a list of store
locations and information, or for the added convenience of shopping
online, visit Kohl's Website at Kohls.com. In addition, Kohl's recently
launched transformationnation.com, allowing customers to view the
latest fall fashion essentials, interact with a virtual wardrobe
planner, and stay up-to-date on fashion trends from industry experts.
About Vera Wang Group
Vera Wang Group designs, markets and distributes collections of
women's bridal, maids and ready-to-wear and lavender label apparel
under the Vera Wang name. Vera Wang Licensing LLC, the licensing
division of the company, has selectively granted licenses for the
manufacture and distribution of fragrance and beauty-related products
(Coty Prestige, Inc.), eyewear (Couteur Designs, a division of the
Kenmark Group), china, crystal, silver and gifts (Wedgwood), fine
jewelry (Rosy Blue Fine), Vera Wang suite (Halekulani Hotel), fine
papers (William Arthur), intimate apparel (Charles Komar & Sons)
and mattresses (Serta Mattress Company). In addition, Vera Wang
on Weddings was published by Harper Collins in 2001. For more information
on Vera Wang, please visit the company's Website at www.verawang.com.
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Contacts:
Vicki Shamion, Kohl's VP of Public Relation, (262) 703-1464
Elizabeth Musmanno, Vera Wang, SVP Global Communications,
(212) 575-6400 x 4813
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