June 10, 2005
CHAPS FOR WOMEN AND BOYS TO DEBUT EXCLUSIVELY AT KOHL'S
Kohl's Brand Momentum and Differentiation Continues
MENOMONEE FALLS, Wis., June 10, 2005 Kohl's Corporation
(NYSE: KSS) today announced plans to debut the Chaps brand in its
women's and boy's departments in all stores and on Kohls.com in
a one year exclusive arrangement, commencing in the spring of 2006.
Kohl's will debut Chaps for women featuring a distinct, high quality
assortment of women's lifestyle sportswear such as woven and knit
tops, shorts, pants, sweaters and outerwear. At the same time, Chaps
for boys will also be launching offering an assortment of woven
and knit tops, denim and chino bottoms, sweaters and outerwear.
Polo Ralph Lauren will be responsible for product design, development,
production and delivery.
"We are incredibly excited to be the first to offer the universally
recognized Chaps brand for women and boys," said Kevin Mansell,
Kohl's president. "We are confident that the high-quality,
classic style will resonate with shoppers. This strong addition
complements and strengthens our mission to deliver exclusive national
brands, but even more importantly, continues to differentiate Kohl's
in the marketplace."
Chaps for men successfully launched in all Kohl's stores in the
spring of 2005. With the exclusive introduction of Chaps for women
and boys in the spring of 2006, the company believes that the brand
may ultimately span additional merchandise categories throughout
Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented
specialty department store offering moderately priced national,
exclusive and private brand apparel, shoes, accessories and home
products in an exciting shopping environment. Kohl's operates 670
stores in 40 states. For a list of store locations and information,
or for the added convenience of shopping online, visit Kohl's Web
site at kohls.com.
Cautionary Statement Regarding Forward-Looking Information
This press release contains "forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995, including guidance on the Company's targeted sales and
earnings. Kohl's intends forward-looking terminology such as "believes,"
"expects," "may," "will," "should,"
"anticipates," "plans," or similar expressions
to identify forward-looking statements. Such statements are subject
to certain risks and uncertainties, which could cause Kohl's actual
results to differ materially from those anticipated by the forward-looking
statements. These risks and uncertainties include, but are not limited
to those described on Exhibit 99.1 to Kohl's annual report on Form
10-K, which is expressly incorporated herein by reference, and other
factors as may periodically be described in Kohl's filings with
Vicki Shamion, Director of Public Relations, (262) 703-1464
Lori Sansoucie, Public Relations Manager, (262) 703-6752
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