May 11, 2005
QUIKSILVER LICENSES TONY HAWK CLOTHING BRAND
EXCLUSIVELY AT KOHL'S DEPARTMENT STORES
Tony Hawk, Quiksilver, Inc. and Kohl's Combined Expertise Brings
New Category to Consumers
License with Quiksilver, Inc. continues Kohl's Brand Momentum
MENOMONEE FALLS, Wis., May 11, 2005 Kohl's Corporation (NYSE:
KSS) and Quiksilver, Inc. (NYSE:ZQK) today jointly announced the
signing of a license agreement, under which Quiksilver would grant
exclusive rights to the Tony Hawk clothing brand to Kohl's. The
license encompasses a range of apparel and related products, including
outerwear and accessories, for both the boys' and young men's categories
and will be in all Kohl's stores and Kohls.com beginning in the
spring of 2006. Quiksilver, Inc. will be responsible for product
design and Kohl's will manage sourcing, distribution, marketing
and all other functions.
Tony Hawk, a boardriding icon and the most dominant athlete in
skateboarding history, was the founder of Hawk Clothing, which was
sold to Quiksilver, Inc. in 2000. He was ranked the number one vertical
ramp skateboarder in the world every year from 1984 to 1996. With
a highly successful suite of licenses, including his signature video
games on a number of popular console and hand-held platforms, Tony
Hawk is one of the most visible links between the action sports
world and the mainstream consumer market.
Tony Hawk said, "We are really excited to expand the reach
of our brand and connect the culture of action sports with the Kohl's
customers. We are committed to making sure that the product, the
marketing and the vibe of the line is true to our roots."
Kevin Mansell, Kohl's president, said, "Tony Hawk has strong
name-recognition among Kohl's young male shoppers and their Moms.
We look forward to developing the Tony Hawk Clothing collection,
offering a cool, trend-right alternative that addresses the fashion
demands of today's young male shopper. This is an exciting partnership
with Quiksilver that strengthens our mission to deliver exclusive
national brands, but even more importantly, continues to differentiate
Kohl's in the marketplace."
Bob McKnight, Chairman and Chief Executive Officer of Quiksilver,
Inc., commented, "The continued growth of the boardriding lifestyle
has strengthened both our brand and industry's position in mainstream
culture while new business opportunities have been created. Our
agreement with Kohl's brings together the power of one of the country's
leading retailers and our product and branding expertise. This connects
us with a whole new group of young people."
Pasadena, California-based Iikonn Brands Group, Inc. exclusively
represented Quiksilver, Inc. in the transaction.
About Quiksilver, Inc.
Quiksilver designs, produces and distributes clothing, accessories
and related products for young-minded people and develops brands that
represent a casual lifestyle driven from a boardriding heritage.
Quiksilver's authenticity is evident in its innovative products, events
and retail environments across the globe.
Quiksilver's primary focus is apparel, footwear and related accessories
for young men and young women under the Quiksilver, Roxy, DC Shoes,
Raisins and Radio Fiji labels. Quiksilver also manufactures apparel,
footwear and related accessories for boys (Quiksilver Boys and Hawk
Clothing), girls (Roxy Girl, Teenie Wahine and Raisins Girls), men
(Quiksilveredition and Fidra) and women (Leilani swimwear), as well
as snowboards, snowboard boots and bindings under the Lib Technologies,
Gnu, DC Shoes, Roxy and Bent Metal labels. Quiksilver's products
are sold throughout the world, primarily in surf shops, skate shops
and other specialty stores that provide an authentic retail experience
for our customers.
Based in Menomonee Falls, Wis., Kohl's is a family-focused, value-oriented
specialty department store offering moderately priced national brand
apparel, shoes, accessories and home products. The company operates
669 stores in 40 states. For a list of store locations, or for additional
information, visit Kohl's Website at www.kohls.com.
Media Contact for Kohl's:
Vicki Shamion, Director of Public Relations (262) 703-1464
Media Contact for Quiksilver, Inc.
James Palczynski, (203) 682-8229
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