April 6, 2005
MEN'S SHOPPING HABITS REVEALED
Kohl's Offers Men More Clothing Options for Spring '05

MENOMONEE FALLS, Wis., April 6, 2005 — Men and women may not agree on much, but it appears the sexes are united when it comes to the opinion that most men could use some help in the fashion department. In fact, results of a recent survey conducted by Chaps at Kohl's, show that 75 percent of men admit that part of their wardrobe could use an update, and nearly 75 percent of women believe that at least one of the men in their lives could use a fashion makeover. Whether you are a man trying to update your wardrobe or a woman trying to dress up your man, Kohl's has great news for spring '05 — Chaps, a classic, all-American men's apparel line, is now available at the national retailer.

"Women aren't the only one's who look for style, value and convenience when shopping for clothes. The addition of Chaps expands Kohl's fashionable offerings for men and reinforces our goal to deliver timeless, high-quality brands at a reasonable price point for all of our consumers," said Don Brennan, Kohl's executive vice president and general merchandise manager for men's apparel.

Men are from Mars
There's no doubt that men's shopping habits differ from women's. More than one-third of men rarely even try on clothes before buying (as opposed to the majority of women who do) and 64% of men go shopping because they have to, whereas the majority of women shop because they want to. Even though one out of every three men admit to shopping as little as twice a year, (more than half of all women shop for clothing at least once a month), they still want fashion-forward options to choose from.

Recognizing Style, Not Replicating It
Men know good fashion when they see it; and appreciate the value of dressing up. Results of the Chaps at Kohl's survey show that nearly 80 percent of men say that when they are dressed nicely they feel better about themselves and 40 percent of men look to stars like George Clooney and Michael Jordan for fashion inspiration.

Still, Kohl's found that that 78 percent of men describe their personal style as "Average Joe" and only 14 percent of men see themselves as "fashion-forward". Men know what looks good; they just have a hard time finding it.

"Expanding our men's offerings with the introduction of Chaps at Kohl's provides men with more brands they know and trust, all in one place," said Brennan.

About Chaps
Chaps offers traditional men's fashions such as striped dress shirts, piqué polos and twill shorts. For spring, the color palette is fresh and bright and the timeless pieces are sure to be a good fit for any man. Key items available at Kohl's include fashionable dress pants, woven check shirts and classic ties.

About Kohl's
Based in Menomonee Falls, Wis., Kohl's is a family-focused, value oriented specialty department store offering moderately priced national brand apparel, shoes, accessories and home products. The company operates 652 stores in 40 states. For a list of store locations, or for additional information, visit Kohl's Website at www.kohls.com

Chaps at Kohl's men's shopping habits survey results are from a nationally representative telephone survey of 1,000 adult men and women, ages 18 and over, conducted February 9-13, 2005. The margin of error for the overall study is +/- 3.1% at the 95% confidence level. Quotas are set on completed interviews by three variables: age, sex and geographic region to ensure reliable and accurate representation of the total U.S. population.

Editor's Note: Complete survey results available upon request.

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Public Relations Contact:
Vicki Shamion, Director of Public Relations, (262) 703-1464