April 6, 2005
MEN'S SHOPPING HABITS REVEALED
Kohl's Offers Men More Clothing Options for Spring '05
MENOMONEE FALLS, Wis., April 6, 2005 Men
and women may not agree on much, but it appears the sexes are united
when it comes to the opinion that most men could use some help in
the fashion department. In fact, results of a recent survey conducted
by Chaps at Kohl's, show that 75 percent of men admit that part
of their wardrobe could use an update, and nearly 75 percent of
women believe that at least one of the men in their lives could
use a fashion makeover. Whether you are a man trying to update your
wardrobe or a woman trying to dress up your man, Kohl's has great
news for spring '05 Chaps, a classic, all-American men's
apparel line, is now available at the national retailer.
"Women aren't the only one's who look for style, value and
convenience when shopping for clothes. The addition of Chaps expands
Kohl's fashionable offerings for men and reinforces our goal to
deliver timeless, high-quality brands at a reasonable price point
for all of our consumers," said Don Brennan, Kohl's executive
vice president and general merchandise manager for men's apparel.
Men are from Mars
There's no doubt that men's shopping habits differ from women's.
More than one-third of men rarely even try on clothes before buying
(as opposed to the majority of women who do) and 64% of men go shopping
because they have to, whereas the majority of women shop because
they want to. Even though one out of every three men admit to shopping
as little as twice a year, (more than half of all women shop for
clothing at least once a month), they still want fashion-forward
options to choose from.
Recognizing Style, Not Replicating It
Men know good fashion when they see it; and appreciate the value
of dressing up. Results of the Chaps at Kohl's survey show that
nearly 80 percent of men say that when they are dressed nicely they
feel better about themselves and 40 percent of men look to stars
like George Clooney and Michael Jordan for fashion inspiration.
Still, Kohl's found that that 78 percent of men describe their
personal style as "Average Joe" and only 14 percent of
men see themselves as "fashion-forward". Men know what
looks good; they just have a hard time finding it.
"Expanding our men's offerings with the introduction of Chaps
at Kohl's provides men with more brands they know and trust, all
in one place," said Brennan.
Chaps offers traditional men's fashions such as striped dress shirts,
piqué polos and twill shorts. For spring, the color palette
is fresh and bright and the timeless pieces are sure to be a good
fit for any man. Key items available at Kohl's include fashionable
dress pants, woven check shirts and classic ties.
Based in Menomonee Falls, Wis., Kohl's is a family-focused, value
oriented specialty department store offering moderately priced national
brand apparel, shoes, accessories and home products. The company
operates 652 stores in 40 states. For a list of store locations,
or for additional information, visit Kohl's Website at www.kohls.com
Chaps at Kohl's men's shopping
habits survey results are from a nationally representative telephone
survey of 1,000 adult men and women, ages 18 and over, conducted
February 9-13, 2005. The margin of error for the overall study is
+/- 3.1% at the 95% confidence level. Quotas are set on completed
interviews by three variables: age, sex and geographic region to
ensure reliable and accurate representation of the total U.S. population.
Editor's Note: Complete survey
results available upon request.
Public Relations Contact:
Vicki Shamion, Director of Public Relations, (262) 703-1464
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